Who do you want to make sure knows more about your opinions and facts about cool dogs?!?!?!?!?
That’s the big question right (and literally “big” here because I made it a a “Heading 3”!).
The answer is very important as your site design would be a lot different if your audience were “Future Employers” rather than “Friends and Family.”
And the answer to this question also leads to some other decisions. For instance, if this is a site for the general public interested in cool dogs, then you’ll want to make it as “googleable” as possible. You’ll also likely want to connect it some social media and possibly find other sites about cool dogs that you might link to and ask those sites to link to you.
So who is your target audience?